In many countries, coffee chains are expanding rapidly, which some claim threatens the survival of small local cafés.To what extent do you agree or disagree?

In many countries, coffee chains are expanding rapidly, which some claim threatens the survival of small local cafés.To what extent do you agree or disagree?

The growing ubiquity of giant coffee house brands  has propounded the notion that these are forcing their local competition to close. However, some do not concur with this, making it imperative to analyse this matter critically before delivering a justified conclusion.

To begin with, established cafes have a comfortable ambience along with facilities  allowing people to sit there, and spend their time lair time, as well as do their work there. For instance, in Canada Tim Hortons having more than 4000 outlets at several locations allow students to work there for hours without any disturbance. This has made them immensely popular among their customers and overtake their smaller competitors.

In addition, big coffee brands make huge investments and they are following the concept of aggressively promoting their brands. Besides advertising, they offer uniform taste and prices, which compel people to choose their brand over others. For instance, Starbucks, whether located in India or Dubai, would offer the same aroma and tastes of coffee. 

However, some people believe that authentic tastes that small cafes offer cannot be matched by big cafe houses. Moreover, the flexibility in their location attracts customers, they are located in unique environments and atmosphere which make people avail their services. For instance, small cafes comfortably placed in various parts of Kerala, Tamil Nadu, Delhi, and so forth,  tend to offer genuine local flavors which can never be replicated by big coffee brands. These factors allow them to survive in the face of stiff competition from global brands.

In conclusion, I partially subscribe to this notion. Even though global brands have established themselves firmly everywhere, the genuineness offered by the small cafes are allowing them to endure the stiff competition successfully, and survive.