We are
surrounded by advertising. Some people think that this is good, because it
gives us choice as consumers. But others argue that it makes people selfish and
greedy for more and more goods. Do you think that there should be less
advertising?
Nowadays, when consumer
companies are trying every possible method, including ads, to woo and lure
consumers, numerous social theorists have become seriously concerned about
negative impact of publicity. They have started suggesting that number of
adverts being published and aired should be reduced.
Advertisement needs to be cut
down drastically since it is strongly felt that this is leading to overspending
and social wastage. Consumer companies, in order to gain visibility in the
markets, tend to adopt all kinds techniques and strategies. This is often
regarded as derogatory since it amounts to playing with emotions of innocent
and ignorant consumers. The customers, in turn, tend to follow what ads preach
and end up buying things seldom needed. It has also been observed that people
tend to spend beyond than their financial affordability, leading them into vicious
debt traps.
Moreover, the way ads lure
people into buying things, fears are being allayed that people are becoming
self centered who have developed an insatiable appetite for buying goods. Such
a buying spree, that is fuelled by publicity results in a competition of sorts
among people as they want to stay ahead of peers. People limit their concerns to
themselves and their outlooks; thus abandoning and ignoring social perspectives.
However, limiting the number
of adverts would do no good, since these are presumed to be the mediums that
simply inform the consumers of the availability of the alternatives, as well as
offers in the markets. Cutting adverts would deny people a chance to explore
before spending money. Moreover, the evil does not lie in ads but the minds
that create them.
In the nutshell, I feel that
reduction of advertisement is not a practical approach and should be allowed in
any numbers.