Some people think that the advantages
of advertising sports products through famous sports players outweigh the
disadvantages. To what extent do you agree or disagree?
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| Ielts Essay Sportes Advertisements |
Advertisements of
sports goods featuring popular players has always evoked profound debates: some
considering this practice to be practical and is laden with numerous benefits,
while others openly deride it asserting that this carries a plethora of
drawbacks.
Advertising sporting merchandise using well-known sports
personnel is believed to be highly beneficial. This helps popularize sports
disciplines, with which the goods being promoted are associated, especially among
young generation and sports enthusiasts. It is well known that sports is
considered a medium of not only promoting good health, but also generating rich
employment opportunities – by inspiring people to take up this activity as their
professions. When successful sports practitioner endorse products, the message
is carried rapidly and clearly to the intended audience.
Moreover, such a policy helps manufacturers of sporting
goods and equipment a great deal by enabling them to create a distinct identity
in a particular sports segment, they are dealing in. Using popular faces
associated with specific sports tends to
provide a launch pad for marketing sporting kits, apparel, etc. related to that
discipline. In this way, companies involved in producing products for a
distinct domain can save time and money by directly engaging the targeted
markets.
However, the critics are quick to point out failings of this
method they call it quite unfair in terms of catapulting sports followers and admirers
into buying sporting goods needlessly. People end up buying something they have
little use for, thus creating social wastage: buyers try to ape their ideals
and in the process they literally throw away their money.
In a nutshell, critics will be critics, the gains obtained
through use of famous sporting personalities clearly outshine any pitfalls;
hence this practice should be continued and promoted instead.
