Many people feel that media coverage has been becoming increasingly biased today.
Why is this?
What can be done to fix this problem?
Reasons for media getting corrupted
Craving for fame and fortune, which can only be achieved by favoring affluent and powerful
Jumping into the bandwagon and only taking up those issues that are pursued profoundly by a greater proportion of media fraternity
A desire for high viewership and readership since media is a big business today
Methods to overcome
Greater monitoring by the state to ensure that media does not cross the limits of fairness
Severe penalties should be installed for the offenders - those misreporting or distorting facts
People should boycott such media houses
Mediums of mass communication are seen exercising partisanship quite blatantly today. This can be attributed to several causes, but nonetheless media houses can be forced to fall in line by adopting certain prudent steps.
The most prominent reason driving this propensity among media professionals is a strong and overwhelming craving for fame and fortune that can only be attained by gaining favors from the affluent and powerful people. To see this through, those engaged in this occupation tend to conceal certain facts and distort others to benefit their rich acquaintances. Moreover, unlike in the past, media is a big business today and is owned by corporate giants and rich industrialists, making it natural for those associated with such organizations, to comply with the instructions given by their owners to only present the information that can help yield colossal profits, even if one has to keep certain diverse dimensions obscure from the public.
To corroborate, a study carried out by media mogul Dr. Harmeet Singh concluded that most media professionals felt helpless and frustrated because of the compulsion of modern times that were reflected in a fight for survival and earning riches, and showing loyalty to their employers, which meant abandoning morality and basic tenets.
Nonetheless, this appalling trend can be easily countered by prohibiting the entry of business houses; individuals influenced by political, communal, religious and social affiliations; and those who have a strong drive to earn and expand their monetary resources. Additionally, the public should also snub and stop following such agencies, so that these can be forced to behave responsibly.
Overall, the lopsidedness of establishments engaged in mass media is quite evident from their actions and can be considered plausible. Therefore, adopting a zero tolerance attitude to curtail this practice is highly recommended.
