In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this, do you think it is a positive or negative development?
In concurrent times, renowned business owners immensely focus on marketing to convince people their product as being the latest launch. This trend is now being followed by numerous organizations globally. In subsequent paragraphs, I will elucidate the rationale behind this along with the demerits.
Where on the one hand, a prominent school of thought propounds that this practice is a method of survival during the cut-throat competition era by ensuring that companies are able to exhaust their stocks of existing merchandise, minimizing chances of their dead stock and maximizing revenues and profits. Many also are interested in embracing this approach as they are not keen on investing sumptuously on new innovations. This assists them in keeping the costs down and yet maintain their visibility in the market.
On the other hand, those presenting fresh produce to their targeted audience do so to gain mileage over their competition. By highlighting some features as being path breaking, they are able to transfer the benefits to the consumers who, in turn, are able to harness the advantages of latest introductions and enjoy the exploits of modern technology.
A lobby of experts asserts that this is a unique way of fooling people easily. Each time, companies add something to a previous product or change the outlook to ensure that they remain in the market. Instead of finding a way of delivering a better product they deceive everyone. Mostly, they introduce merely an upgrade of the previous version, forcing many to opt for the new models, pushing buyers into financial problems. To illustrate, many youngsters of Mexico are in debt because of their addiction to sports cars and every year automobile companies launch an advanced version with some minor improvements, sending young customers into a buying spree and exposing them to extravagance.
Overall, I will conclude that although the technique of emphasizing has proved to be beneficial for businesses as they are achieving their goals successfully, deceiving consumers is not acceptable. Hence, I consider this as a negative development.
