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| Ielts Essay - Effective media of mass communications |
Twentieth century has been witness to
prolific advancements in the field of communications. All old norms have been
proven wrong and traditional channels of social interaction have been
superseded by new methods of reaching out to masses. Most prominent of these are radio,
television, film.
Motion pictures were first modern form of mass medium of social interaction to come around. It raised immense curiosity among people and soon influenced minds of public planet. This was most attractive medium as it had big impact on culture and fashion trends across the world; and movies with stars and good story lines soon impacted mindsets and thinking of people of different countries. But, it has a big drawback as it is often highly biased and actually represents fictional situations that often carry opinion of people producing movies.
Another foray of technology that generated huge fan following is radio. This medium is not only the fastest tool of reaching people but it is also portable that enabled people to carry it around with them in form of pocket-sized transistors. But, this form of communications lacked visual facility which has limited this invention to car FM radios today.
Biggest achievement of last century is television which has revolutionized approach and living styles of people. This audio-visual media is the fastest, most convenient method of updating information and reaching out to masses, e.g. live news telecast can reach drawing rooms within minutes of happening though it has a big disadvantage as TV sets have led people to disconnect themselves from their social circles and community.
In my opinion, although other means of mass communication have their own
relevance, the most formidable of all is television as it has speed, wider
reach and relays happenings in form of
audio-visual right in the homes.
