Nowadays many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

 Nowadays many people want to buy famous brands of clothes, cars and other items. What are the reasons for this? Do you think it is a positive or negative development?

In contemporary times, the pervasive trend of investing into the merchandise of reputed brands has seen a significant rise. In this essay, I shall delve into the key reasons behind this propensity and explain why it is a detrimental evolution.  

The primary driver of this inclination is the perceived high quality and durability: renowned brands often produce goods with excellent finish that exhibit craftsmanship. Furthermore, possession of such products is generally deemed as a symbol of affluence that simultaneously fetches social validation. Similarly, there is a drastic increase in disposable incomes, leading to increment in  spending capacity and aiding people in choosing from a plethora of high priced options available to them. Moreover, the media plays an integral role in engendering cravings for luxurious lifestyles. 

The only positive attribute this phenomenon has is that it offers a life of exclusivity when one is driving a luxurious car;  carrying an exclusive handbag; or wearing a branded attire; however, it is fraught (shrouded) with severe ramifications  as the havoc it is wreaking in the lives is irrecoverable. The constant exposure of these merchandise by celebrities entices the youth to go on a buying spree and become spendthrift. 

Additionally, there is a wasteful expenditure of resources causing an excessive financial crisis as the majority have started taking loans in order to  fulfill their desires - the emphasis on brand image and materialism taking precedence. Instead of creating an image, it dampens the self esteem of users trying to ape those who populate the high end of income spectrum leaving them distraught. 

Thus, it is crucial that the allure of famous brands in modern consumer culture must be seen with a critical eye;the benefits earned are short-termed but the accompanying circumstances cause people to endure hardships and crises.