The astronomical sales being achieved by the consumer companies depicts the power of advertisement, rather than the need of the society where they are sold. To what extent do you agree or disagree? Write at least 250 words
Nowadays, many people believe that most of the sales are driven by ads, whereas some disagree. The following paragraphs shall assess this matter critically, before arriving at a justified conclusion.
Sales are often assumed to be driven by advertisements since these play a powerful role in shaping consumer behaviour. They are manipulative and influence people by creating a desire by presenting products in an appealing manner. Moreover, advertising is carefully planned according to specific market segments to create a niche for products. For instance, many juveniles get attracted by promotional videos not because of the quality of products, but because of the colour blend, animations and famous characters, such as Ironman, used for promotion.
Moreover, celebrity pull cannot be ignored. They use popular faces: stars, players, and actors, to attract their followers with a motive to persuade devoted fans to emulate their idols and make purchases. For instance, famous sports personality Sachin Tendulkar endorsed energy drink brand Boost, which resulted in millions buying this product.
However, it is completely wrong to mention that total sales are driven by adverts. The major factor behind the sale is the rapid increment of population which has automatically resulted in high demand for goods and services. In addition, modern society has adopted the use and throw culture: they use something and discard it and go in for the new purchase. For instance, as per a study carried out by the Spiegel, in 2024, clothing and electronic devices are used only for two years and discarded by a majority, and people procure fresh goods.
In hindsight, disputes aside, I partially concur with the argument that sales depend on the adverts only since there are other factors such as rising population and consumerism in the play, which define consumer attitudes.
