Some people think that the advantages of advertising sports products through famous sports players outweigh the disadvantages. To what extent do you agree or disagree?

Some people think that the advantages of advertising sports products through famous sports players outweigh the disadvantages. To what extent do you agree or disagree?

 

Ielts Essay Sportes Advertisements 

Advertisements  of sports goods featuring popular players has always evoked profound debates: some considering this practice to be practical and is laden with numerous benefits, while others openly deride it asserting that this carries a plethora of drawbacks. 

Advertising sporting merchandise using well-known sports personnel is believed to be highly beneficial. This helps popularize sports disciplines, with which the goods being promoted are associated, especially among young generation and sports enthusiasts. It is well known that sports is considered a medium of not only promoting good health, but also generating rich employment opportunities – by inspiring people to take up this activity as their professions. When successful sports practitioner endorse products, the message is carried rapidly and clearly to the intended audience.

Moreover, such a policy helps manufacturers of sporting goods and equipment a great deal by enabling them to create a distinct identity in a particular sports segment, they are dealing in. Using popular faces associated with  specific sports tends to provide a launch pad for marketing sporting kits, apparel, etc. related to that discipline. In this way, companies involved in producing products for a distinct domain can save time and money by directly engaging the targeted markets.

However, the critics are quick to point out failings of this method they call it quite unfair in terms of catapulting sports followers and admirers into buying sporting goods needlessly. People end up buying something they have little use for, thus creating social wastage: buyers try to ape their ideals and in the process they literally throw away their money.

In a nutshell, critics will be critics, the gains obtained through use of famous sporting personalities clearly outshine any pitfalls; hence this practice should be continued and promoted instead.