Some people believe advertisements are useful and informative, others says they provide wrong information which leads to rise of goods prices. Discuss both views and give your opinion.
In contemporary times, commercials are granted paramount importance due to their ability to inform audiences quickly; however, others oppose this view and assert that this medium misleads the latter and adds up to an unnecessary cost which can be avoided. In this essay, I will elucidate both perspectives in the subsequent paragraphs.
A prominent school of thought propounds that ads help educate the public about a new product by disseminating information about its uses and benefits, in an innovative form - deploying graphics in the form of pictures and videos - which further informs consumers about the usefulness of the promoted merchandise. There have been several specimens of adverts that actually do not only share the information about a product but also carry inputs regarding how using it can benefit people.
Moreover, one can hardly deny that advertising is a means that can penetrate any market and reach to the audience, regardless of the geographical locations and distances involved. This exposes people to new launches that they can use to afford convenience and also improve the quality of their life. For instance, publicity of lifestyle and health products have successfully enlightened millions about their possible benefits and created a demand for the same, which has forced dealers to make the same available easily.
Nevertheless, this medium of spreading the word about a product has become a subject of indignation of critics: they bemoan the aggressive use of such a tool as it leads to augmenting of the prices of goods exponentially. It is a ubiquitous practice of hiring services of great influencers like actors, singers, and sports persons: masses blindly follow these social icons and catapult themselves into a buying spree without realizing the actual use of goods. However, the darker side of such endeavors is the costs involved in producing adverts - involving the fee of the celebrities endorsing goods, preparing material for the ads, hiring services of professionals who design and direct advertising campaigns, and above all, hiring modes where the planned publicity would feature - are colossal, which eventually will be borne by consumers in the form of hiked prices.
Overall, after assessing both the views, I feel even though there is some substance in the view that derides the use of ads, it will be almost an uphill task to reach the targeted audience without this tool. Therefore, come what may, ads cannot be avoided and will continue to rule the roost.
