Many companies invest their money in sport games for advertisement purposes. Some people think it is good for the sport world, while others believe that it has some disadvantages. Discuss both views and give your opinion.

Many companies invest their money in sport games for advertisement purposes. Some people think it is good for the sport world, while others believe that it has some disadvantages. Discuss both views and give your opinion.  

Businesses and Sports

Popularity of sports has been duly appreciated by many businesses, and they have started using this realm as a medium to publicize and spread their popularity, by way of infusing money. While this trend may have some benefits, it is hard to ignore shortcomings.

Whatever sports is today, is because of funding by corporate sector. Investments in huge multitude into various sporting disciplines and events – by way of sponsorships and advertising – have helped transform sports into an industry. The sports bodies can easily raise critical funds needed to finance various functions associated to promoting sports and organizing championships; right from hiring players; paying for uniforms to arranging and maintaining venues; and relaying matches and games across the world absolutely free of cost for the viewers.

Furthermore, money being infused by the commercial organizations has helped transform sports into a full-fledged and a lucrative employment venue for many, thus creating direct and indirect employment opportunities for millions – especially young have started taking up this activity as their fulltime engagement. Not just that, involvement of corporate money has helped sports proliferate among the fitness freaks who have started involving themselves at amateur levels to pursue their individual goals of fitness.  

However, entry of business entities into realm of sports has darker shades too. Now the sports is no more about sport man spirit and creating harmony among people, but about adopting aggressive strategies and ensuring victory at any cost. This often results in bitter spat among the rivals, as well as their fans; thus taking away all the charm out of the spirit of fair competition.

Henceforth, despite critics being cynical about the involvement of businesses into sports, this domain has actually benefitted from funding provided by commercial organizations.