Many companies invest their money in sport games for advertisement purposes. Some people think it is good for the sport world, while others believe that it has some disadvantages. Discuss both views and give your opinion.
 |
| Businesses and Sports |
Popularity of sports has been duly appreciated by many
businesses, and they have started using this realm as a medium to publicize and
spread their popularity, by way of infusing money. While this trend may have
some benefits, it is hard to ignore shortcomings.
Whatever sports is today, is because of funding by corporate
sector. Investments in huge multitude into various sporting disciplines and events
– by way of sponsorships and advertising – have helped transform sports into an
industry. The sports bodies can easily raise critical funds needed to finance
various functions associated to promoting sports and organizing championships; right
from hiring players; paying for uniforms to arranging and maintaining venues;
and relaying matches and games across the world absolutely free of cost for the
viewers.
Furthermore, money being infused by the commercial
organizations has helped transform sports into a full-fledged and a lucrative
employment venue for many, thus creating direct and indirect employment
opportunities for millions – especially young have started taking up this
activity as their fulltime engagement. Not just that, involvement of corporate
money has helped sports proliferate among the fitness freaks who have started
involving themselves at amateur levels to pursue their individual goals of
fitness.
However, entry of business entities into realm of sports has
darker shades too. Now the sports is no more about sport man spirit and
creating harmony among people, but about adopting aggressive strategies and ensuring
victory at any cost. This often results in bitter spat among the rivals, as
well as their fans; thus taking away all the charm out of the spirit of fair
competition.
Henceforth, despite critics being cynical about the
involvement of businesses into sports, this domain has actually benefitted from
funding provided by commercial organizations.
