Sometimes celebrities get invited to international aid events. Do you think that such events deviate from their main purpose by inviting famous people?
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| Celebrity or Philanthropy? |
Philanthropy has become a fad among the elite today, and almost every organization, offering humanitarian or relief
assistance, is finding it easy to raise resources by simply
organizing charity shows and roping in famous people to endorse these
happenings. Some critics vehemently challenge the validity of such activities
while some find such things really practical.
Collecting money through big star-studded charity
shows is always considered an excellent method of raising funds for charitable objectives.
Roping in famous public personalities boosts the relevance of such happenings,
as more and more people emulate the precedents of their idols and contribute by buying
entry passes for such events, or even donating handsome amounts. Moreover, this spurs interest among various sections of the society simultaneously, and the aid organizations are able to reach more and more people quickly.
For instance,
recently an NGO organized a charity show in Delhi to create awareness
about the plight of the rivers in India; and collect much-needed funds and logistical support to run
their campaign effortlessly, so they hired services of a renowned journalist,
with a large fan following, to endorse their cause and the show. consequently, several admirers, from far-flung areas of Delhi and around, of that individual joined the show and
paid decent sums of money and also voluteered forthe cause.
However, bringing in celebrities has its own
perils; the focus of shows tends to shift from being cause centric to being
person centric. This kind of shift affects the image of such events adversely
as many consider such activities as mere publicity stunts; this might cause disenchantment among the populace, and take it away.
To conclude, I feel celebrited boost the
image of such shows rather than tarnishing it; this method is the easiest to enlighten the world about the altrusitic objectives and plight of the
