The main aim of advertising campaign is to increase sales of a
certain product, but people don’t really need it. To what extent you agree or
disagree? Give your own opinion and relevant examples.
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| Ielts Essay - Aims of Advertisement |
In an era, when we are
surrounded and influenced by an unprecedented flood of consumer goods, many
experts feel that this trend has been created by extensive use of
advertisements by various consumer goods companies.
The content of ads being
published telecast and aired clearly evidence the real intent of consumer goods
companies since the adverts are cleverly planned and made to create a craving
among the consumers. The planners of publicity campaigns use various means and
methods to lure the customers generously, like convincing the consumers to buy
a product through repetitive content, use of pseudo experts, etc. that
highlight the benefits and the need of
consuming the products manufactured by a specific company.
Moreover, the publicity of
consumer goods is only done to raise the turnover by penetrating diverse market
segments. Use of celebrities, noted public figures, etc. to create visibility
for goods in a market, is a common practice, which companies plan and implement
very carefully and smartly, e.g. parallel adverts publicizing a toothpaste in
various states of India portray regional stars who enjoy a high visibility in
their own regions. This kind of strategy helps companies to create a niche in
diverse markets at the same time.
However, many feel that
objective of advertising is not so evil as it is projected. Publicity is a
dynamic way of reaching out to masses spanning across diverse geography in the
shortest possible time. Ads simply inform people of availability of
alternatives, and decision of procuring completely rests on end-users. It is believed
that decision of buying something actually depends on prevalent trend,
financial resources, and readiness to commit funds to buy.
Hence, I believe that the
primary aim of publicity is simply to create awareness and inform the consumers
and not raise sales.
