The astronomical sales being achieved by the consumer companies depicts
the power of advertisement, rather than the need of the society where they are
sold. To what extent do you agree or disagree? Write at least 250 words
It is a hot debate today, whether
the high volume of sales of popular consumer commodities is a result of the
aggressive Advertising or does it fulfill the needs of the society. Some
sections hold an introspective view and some are totally in the confirmation
with the opinion that advertising is creating an evil of overspending and.
Advertising is a formidable
medium that can create an atmosphere that can influence the customer behavior
drastically, which alters the commodity
usage pattern in a very short interval. For instance, today air-conditioner is considered
more of a necessity than the luxury of yesteryears. A major chunk of urban and
semi-urban population today prefers to have it over desert coolers.
Moreover, this medium has the
capability to create, what we may term as cult. Almost all the branded goods as
prospering through the addiction and the compelling effect created by the
publicity campaigns, e.g. an offer by of renowned apparel company, buy 3 get
7 free, these kind of inducements pull the consumers into the traps, often
catapulting them into shopping spree and sometimes beyond their financial
feasibility.
On the other hand, some people
feel that although commercials are a formidable mean of reaching out to masses,
spanning across society and globe in shortest possible time, when it comes
to achieving sales ruling factors of huge sales are primarily driven by an exponential rise in the population that is sending the demand for all kinds of goods spiraling.
In conclusion, I would say that
advertising is not creating an evil of
addiction coercion, instead informs society of the options, enabling it a wider
choice, moreover the increase in populace is more to blame for huge sales.
